The future of the MOOC market in China amid the education crackdown

Massive Open Online Course (MOOC) is an online learning ecosystem featuring unlimited participation, openly accessible curriculum, and interactive features. MOOCs have gained vast popularity in China since 2013, allowing millions of Chinese learners regardless of location, schedule, and financial constraints to access quality education. The overall e-learning market grew exponentially and reached maturity in 2018. […]

The online education market in China is in a critical period

e-learning market in China

The online education market in China underwent a 5-year period of exponential growth from 2013 to 2017 and reached maturity in 2018. China’s online education industry entered a “gold rush” boom around 2013, with surging venture capital and increasingly segmented products such as question banks, O2O tutoring, and children’s English. Companies such as 51Talk and […]

Market report (2/2) : MOOC in China

Marketing environment analysis of MOOC in China Considering the market potentials for MOOC in China, it is suggested that managers look into the macro-environment forces which exert influence on the business. The rising public expectations of higher education institutions push universities to come out with a more effective teaching-mix to enhance the quality of education. […]