From learning platform to live commerce giant: New Oriental Education’s business turnaround
China boasts one of the highest numbers of private schools globally. By 2023, over 33.4% of all educational institutions in China were privately owned, with nearly 16% of the country’s total student population enrolled in these institutions. Among the prominent players in this sector is the “New Oriental Education & Technology Group” (新东方企业网). Established in […]
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents’ well intentions to set their children up for success. However, with the signing of the Double Reduction policy in […]
China’s education crackdown: Disrupting the private tutoring sector
In mid 2021, the central government’s decision to suspend for-profit tutoring came as a shock to many. Besides provoking fundamental changes in the lives of children and parents, the ban of off-campus education services has destabilized many companies throughout China. Consequently, both families and the country’s education industry need to re-orientate after China’s education crackdown. […]
The future of the MOOC market in China amid the education crackdown
Massive Open Online Course (MOOC) is an online learning ecosystem featuring unlimited participation, openly accessible curriculum, and interactive features. MOOCs have gained vast popularity in China since 2013, allowing millions of Chinese learners regardless of location, schedule, and financial constraints to access quality education. The overall e-learning market grew exponentially and reached maturity in 2018. […]
Changes ahead for early education in China: The three-child policy and 5G
On June 1st, for China’s national holiday known as Children’s day, the Chinese government announced that they will adopt a “three-child policy”. This comes as an answer to the publication of the 7th national census released by the State Council Information Office. China had a fertility rate of just 1.3 children per woman in 2020, […]
Zhihu pairs with stand-up comedian to tell Gaokao test takers it’s ok to “lie flat”
Zhihu, the Chinese Q&A platform (the equivalent of Quora), invited 李雪琴 Li Xueqin, a standup comedian known for being a dropout from the prestigious Peking University, to cheer for those participating in the Gaokao exam this year and to answer the question, “Does Gaokao determine your future?” June 6th, 2021 was the first day of […]
8 Chinese EdTech start-ups leading the global educational technology industry
Educational technology is an often overlooked global phenomenon. In 2015, global EdTech companies took in more than $2.98 billion across 442 deals, and global EdTech funding jumped a whopping 58% in 2015 from the previous year. The global market is projected to grow at 17.0% per annum, to $252 billion by the year 2020. Asia is […]
The Chinese music education industry’s main driver: grades and certifications
Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]
Beijing’s Economy: What to understand about growth in the capital city
What foreign companies need to know about the economy of Beijing As the capital city of the most populous nation on Earth, Beijing plays an important role in China’s economy. With a consumer base of more than 20 million, Beijing has become more and more important for foreign companies in many industries. For anyone looking […]
Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page. Do not hesitate to reach out our project managers at dx@daxue-consulting.com to get all answers to your questions
China Paradigm 84: The soft skills needed to build a business in China
The soft skills needed to build a business in China Matthieu David interviews Greg Nance, CEO of Dyad.com. In this China business podcast, we learn about his company, how Dyad.com has been lucrative on a very powerful niche offering mentorship to students who want to study abroad and need to navigate the vast mechanisms of […]
Podcast transcript #53: An inside look at the translation services sector in China
Find here the China paradigm episode 53. Learn more about Stephane Choury’s story and the translation services sector in China. Full transcript below: MATTHIEU DAVID: I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Stephane Choury. I have known you for a while now. You […]