digital mentorship platform

China Paradigm 84: The soft skills needed to build a business in China

Share on linkedin
Share on twitter
Share on facebook
Share on email

The soft skills needed to build a business in China

Matthieu David interviews Greg Nance, CEO of Dyad.com. In this China business podcast, we learn about his company, how Dyad.com has been lucrative on a very powerful niche offering mentorship to students who want to study abroad and need to navigate the vast mechanisms of admissions that ivy league colleges have in place. Knowledge is power and that’s exactly why it is a valuable resource that Dyad.com manages to place at their scholars’ disposal. How Dyad.com can offer quality certified mentorship, how they attract mentors and how they put them in touch with aspiring scholars on a daily basis? We’ll find that out and much more in this podcast!

  • 1:56 Dyad.com – how does this platform work and who is it built for?
  • 3:30 The business model perspective – how does Dyad.com earn revenue?
  • 6:06 Certified mentors and scalable quality based on feedback – what Dyad.com takes away from the Alibaba model
  • 13:13 Client acquisition – a “word of mouth” marketing plan
  • 21:32 How does Dyad.com get coachable and motivated costumers?
  • 32:03 Luck surface area – meeting the former CEO of MacDonald’s
  • 38:59 Defining the middle-class Chinese family and what their budget is for studying overseas
  • 46:03 What productivity tool does Greg use for his business in China?

🔖 Access the world’s best universities with this disruptive mentorship platform in China

One relevant episode


We believe, that China, with 20% of world population and as the second world economy, is impacting every single business, small to big. That is why it is a new paradigm. How does China impact your business is the ultimate question we will answer through those podcasts.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


marketing research china
We are unable to validate your subscription, make sure your information is correct!
Thank you for your subscription!

Subscribe to our weekly newsletter

Stay updated on the Chinese market

Contact us