Sustainability in China: What are the drivers and benefits of going green in the Middle Kingdom?
China’s commitment to green development is paramount in the global climate transition. With its status as the largest emitter of greenhouse gases since 2006, China’s strategic vision of ‘Building a Beautiful China’ since 2012 emphasizes the imperative of ecological protection and sustainable resource utilization. President Xi’s recent emphasis on harmonizing humanity with nature reinforces the […]
Beyond rankings: the course of ESG in China towards Common Prosperity
In recent years, Environmental, Social, and Governance (ESG) considerations have emerged as pivotal elements reshaping the landscape of corporate practices and investment strategies globally. This transformation is notably pronounced in China, which is witnessing a significant surge in ESG awareness and implementation. According to a survey of 262 executives from Chinese listed companies, over half […]
China’s sustainability certifications: Empowering sustainable practices for a greener future
In recent years, sustainability has become crucial in global industries, including China. Chinese consumers are increasingly aware of the environmental impact, driving demand for sustainable products. To meet this demand, certifications, and standards have been established to ensure authenticity and reliability in various sectors such as textiles, food and beverages, automotive, and even chemicals. Thus, […]
How are brands paving a greener path in China’s automobile, beauty, and fashion industry?
Under the reality of global warming, sustainable business practices have become increasingly important to align with the shift in Chinese consumers’ purchasing decisions toward greener alternatives. With the efforts of education on sustainability, flourishing exposure to social media, and the government’s commitment to carbon neutrality, sustainable transfer has accelerated among Chinese people, especially within younger […]
Green Guilt: The present and future of sustainable consumption in China
Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]
Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands
Green consumption refers to consumers’ preference towards environmental-friendly products. The awareness of sustainability in China and green consumption has been a growing trend in pre-pandemic times and Chinese consumers have been increasingly motivated to choose eco-friendly and social-friendly products for the sake of protecting the environment. This has been proven by a number of recent […]
The circular economy in China: Why should foreign brands know about it
The circular economy has been a widely discussed topic in China. However, although it is still the direction that China is aiming for, the country may most likely not implement dramatic policy changes in 2022. Stability is the top economic priority for 2022 as Xi Jinping is securing a third term in power and the […]
5 Sustainable Fashion Brands in the Chinese Market
Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started focusing on environmental-friendly fashion. The three-year plan has encouraged the fashion industry to reduce carbon emissions and resource waste, which is an important goal for upcoming years. Sustainable development is imperative for all industries, especially […]
An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]
Reaching China’s 2060 carbon neutral pledge: Carbon Capture and the technologies behind it
As the COVID-19 pandemic was the main topic of discussion at the 75th United Nations general assembly, China took the world by surprise by making a bold and unexpected pledge: reaching peak carbon emissions by 2030 and achieving carbon neutrality by 2060. An ambitious plan to tackle global warming considering China is the country emitting […]
Market research: Light bulb market in China
China will phase out power-draining light bulbs within five years in a move to make the world’s biggest polluting nation more efficient. This is certain to impact the global market. China will ban the import and sale of 100-watt-and-higher incandescent bulbs starting October 1, 2012, in an attempt to save energy and curb climate change. […]