Is the football market in China reaching Xi’s aspirations?
In 2011, then Chinese vice president and lifelong football fan, Xi Jinping announced his 3 world cups dream. That being for China to host, qualify for, and eventually win a World Cup. Fast forward a few years, Xi is now the president of the country and Chinese authorities have set their sights on becoming a global football […]
[Infographic] China Football Industry: Trends and Opportunity
The development of China football industry offers attractive prospects for the emerging sports equipment market On 22 October 2016, the Italian former professional football player Marcello Lippi was appointed coach of the Chinese football team. This decision is further evidence of the new dimension Chinese authorities want to give to the Chinese soccer. The former […]