Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]
What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers. Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]
Beverage market research: Mineral water industry in China
Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]
How the Chinese Instant Food Market is changing | Daxue Consulting
Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals. Therefore, because of the large population base, China is the largest instant food market […]
Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting
Functional drinks are being widely consumed in China, with a variety of purposes in mind, but all with the same want- to be immediately consumed. Functional drinks have gained a reputation of becoming increasingly more important as a subsector of the non-alcoholic and canned beverages industry which further divides itself into energy, sports and nutrient-enhanced […]