[Infographic] China Football Industry: Trends and Opportunity
The development of China football industry offers attractive prospects for the emerging sports equipment market On 22 October 2016, the Italian former professional football player Marcello Lippi was appointed coach of the Chinese football team. This decision is further evidence of the new dimension Chinese authorities want to give to the Chinese soccer. The former […]
The Football Market in China: A Rising Popularity
The Football Market in China This year, Xi Jinping, China’s president, published a fifty-point plan to promote football in China. China is currently ranked 81st in the world according to FIFA’s official standings. Nevertheless, a strategy has been formulated to push China to the top. By 2050 China should be ‘a first-class football superpower’ capable […]