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Qatar World Cup makes Chinese netizens dream of a stronger national football team

Starting in November this year, the world’s most famous football tournament, the World Cup, has begun. Due to the climatic conditions of the hosting country, the World Cup Qatar 2022 is taking place during winter, making it the first winter World Cup in the Northern Hemisphere. Through social listening, we read the pulse on Chinese netizens’ […]

[Infographic] China Football Industry: Trends and Opportunity

China football industry

The development of China football industry offers attractive prospects for the emerging sports equipment market On 22 October 2016, the Italian former professional football player Marcello Lippi was appointed coach of the Chinese football team. This decision is further evidence of the new dimension Chinese authorities want to give to the Chinese soccer. The former […]

The Football Market in China: A Rising Popularity

Football market in China

The Football Market in China This year, Xi Jinping, China’s president, published a fifty-point plan to promote football in China. China is currently ranked 81st in the world according to FIFA’s official standings. Nevertheless, a strategy has been formulated to push China to the top. By 2050 China should be ‘a first-class football superpower’ capable […]