Tiffany & Co. in China: Omnichannel marketing to target millennials

Tiffany & Co. in China

Tiffany & Co. officially entered the Chinese mainland market in 2001, but it didn’t open its own store until 2007. At present, China has become the second largest market for the Tiffany brand after the United States. In 2020, Tiffany’s quarterly report showed that although China’s sales fell 85% year-on-year in January due to the […]

The clean beauty market in China: niche market led by foreign brands

clean beauty brands in China

The clean beauty market in China may be daunting for many international beauty brands.  Some brands like the American Kiehl’s and the French La Roche-Posay have successfully built their presence in the $75.35 billion US worth beauty and personal caremarket. While the market is predicted to increase to a value of $87.64 billion US by […]