Scent of a nation: how Chinese perfume brands are reclaiming identity

In 2014, despite making up 20% of the world’s population, Chinese consumers accounted for only 1% of global fragrance value sales. This striking disparity is shaped by their relative unfamiliarity with perfume and its politically charged past. Indeed, in recent history, fragrance was seen as a symbol of elitism and was even prohibited during the […]

Perfumes in China: Then “fake” and impolite, now chic and stress-relieving

perfumes in China

In 2020, perfumes in China generated RMB 15.6 billion in revenue. Nonetheless, in the last three years, China’s perfume market increased drastically, generating RMB 26.5 billion in revenues in 2024. While luxury brands like Chanel, Hermès, and Dior, continue to dominate the industry, a new wave of niche and local fragrance brands is reshaping consumer preferences. […]

Acqua di Parma in China: A luxurious journey through fragrance and lifestyle

Acqua di Parma in China

In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]