Perfumes in China: Then “fake” and impolite, now chic and stress-relieving
In 2020, perfumes in China generated RMB 15.6 billion in revenue. Nonetheless, in the last three years, China’s perfume market increased drastically, generating RMB 26.5 billion in revenues in 2024. While luxury brands like Chanel, Hermès, and Dior, continue to dominate the industry, a new wave of niche and local fragrance brands is reshaping consumer preferences. […]
Acqua di Parma in China: A luxurious journey through fragrance and lifestyle
In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]
China’s fragrance market: daily life embraces scents, from wearables to cars and homes
The fragrance market in China has experienced significant growth in recent years. In 2022, it reached RMB 16.9 billion, and forecasts suggest it will surge to RMB 38.7 billion by 2026. In 2021, the fragrance penetration rate in China stood at a mere 5%, a marked contrast to the United States (50%) and Europe (42%). This significant […]
Three Chinese perfume brands taking over the fragrance market: Documents, To Summer, and Scent Library
The Chinese perfume market has experienced significant growth due to the country’s economic development and changing consumer habits. Historically, perfumes were considered a luxury item that was out of reach for most people and not widely used in the Chinese culture. However, as beauty product imports from abroad increased, more people began to use perfume, […]