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Acqua di Parma in China: A luxurious journey through fragrance and lifestyle

Acqua di Parma in China

In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]

Perfumes in China: Scent of A Good Future

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In 2019, perfumes in China generated nearly 10 billion RMB in revenues, accounting for just 2.5% of the global market. Nonetheless, in the last 3 years, China’s perfume market increased by more than 20% year-on-year and it is expected to grow further as Gen-Z consumers impose themselves as the main drivers of national consumption. According […]