Perfumes in China: Scent of A Good Future

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In 2019, perfumes in China generated nearly 10 billion RMB in revenues, accounting for just 2.5% of the global market. Nonetheless, in the last 3 years, China’s perfume market increased by more than 20% year-on-year and it is expected to grow further as Gen-Z consumers impose themselves as the main drivers of national consumption. According […]

Market report: Acqua di Parma in China

In 1916, master perfumers created a new fragrance, named as Acqua di Parma, in a small perfumer’s laboratory in the old town centre of Parma. It was unusually fresh and modern for its time compared to popular German perfumes that were stronger and more intense. This was the first real Italian eau de cologne, and […]