Health supplement market strategies in China: From pyramid schemes to billion-dollar livestreams
From livestream deals to ancient herbal remedies, China’s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the industry, has declined, while e-commerce has […]