Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]
Market analysis: Herborist in China
Herbotist is the brand that entered China middle and high end personal care market in year 1998. Combined with modern technology, herbs are made great use of in the products of Herborist. Ever since its entrance into the market, Herborist has won a special reputation with its brand positioning and sales channel. It has now […]