C-beauty in the West: How Chinese beauty brands like Florasis reach the global market

C-beauty in the west

In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]

Market analysis: Herborist in China

Herbotist is the brand that entered China middle and high end personal care market in year 1998. Combined with modern technology, herbs are made great use of in the products of Herborist. Ever since its entrance into the market, Herborist has won a special reputation with its brand positioning and sales channel. It has now […]