The premium bakery market in China begins to trickle into lower-tier cities

premium bakery market in China

China’s bakery sector has been expanding rapidly in recent years, underpinned by the country’s rising middle class, the ongoing Westernization of lifestyles and diets, and the increasing demand for convenient food. The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands […]

Podcast transcript #44: The challenges of promoting Italian products in China

Italian products in China

Find here the China paradigm episode 44. Learn more about Carlo Dragonetti’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone, I’m Matthieu David, the founder of Daxue consulting and the China marketing podcast China paradigm and today I’m with Carlo Dragonetti. You are in […]

Cross-Cultural Influences: Foreign Food in China Is The Trend

Since 2008, the imported food market has been flourishing in China. What Chinese people can now found in the supermarket a huge selection of foreign items and brands, such as chips, sushi, and biscuit. In comparison, Chinese traditional food is declining. Cross-Cultural Influences of foreign food in China  The advent of foreign cultures, e-commerce platform, […]