“Why is the air fryer no longer popular?”: Trending hashtag on Chinese social media
After experiencing three years of rapid growth, air fryer sales in China saw a significant decline in the first half of 2023. Online channel sales revenue dropped by 50.59% and sales volume declined by 44.76%. In turn, it led to a decrease in the average product price by 31 RMB. This sudden disinterest in air fryers among Chinese consumers […]
Market Research on Bathroom and Kitchen Decoration in China
Strategy of the top 5 brands in the sector as for their online strategy KOHLER One of the most famous foreign brand of bath and kitchen fixtures Arrived in Hong Kong in 1995, Kohler set up its office to kick off its development in Chinese market. 4 years later, Kohler chose Shanghai as its China’s […]