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South Korea’s furniture market: Is furniture the new fashion?

South Korea's furniture market

As people in South Korea spend more time at home doing activities beyond just eating and sleeping, there is growing attention to furniture products. South Korea’s furniture market is witnessing growth, with a market worth of USD 3.8 billion in 2023 and projected to experience a CAGR of 4.18% from 2024 to 2029. Read our […]

Medical tourism in South Korea: What makes it a premier destination for global patients?

medical tourism in South Korea

Medical tourism, the act of seeking medical treatment abroad for better value or superior quality compared to what is available domestically, has experienced notable growth in recent times, particularly in the Asia-Pacific region. Medical tourism in South Korea has surged alongside the popularity of K-beauty and the Hallyu wave. It has emerged as one of […]

Boycotts in South Korea: to what extent does it impact brands?

boycotts in South Korea

Boycotts in South Korea has become a powerful tool wielded by consumers to voice their dissatisfaction, demand answers, and influence company policy. Consumers are increasingly leveraging their purchasing power as a form of activism, choosing products based on social responsibility and an organization’s ethical position in addition to features like price and quality. Due to […]

The flourishing bread market in South Korea: Is bread the new staple food?

bread market in South Korea

Rice has traditionally been a staple in Korean cuisine for centuries. However, in recent years, there has been a significant shift in consuming bread, reflecting changing dietary preferences and lifestyle trends. This shift has led to the emergence of a vibrant bread market in South Korea, alongside the rice market. Read our Korea’s MZ Generation […]

Gentle Monster: A local eyewear brand goes global with creative luxury experimentation

Gentle Monster

Established in 2011 by Hankook Kim, Gentle Monster has swiftly ascended as a South Korean brand acclaimed worldwide for its chic eyewear and groundbreaking designs. Featuring surreal, exclusive, and futuristic eyewear, the brand has garnered a diverse array of consumers both domestically and internationally. While originally crafted to cater to Asian facial features, its innovative […]

Decathlon in Korea: varied offerings, strategic store locations, and affordability

Decathlon in Korea sportswear market in china

Decathlon is a French sporting goods retailer that has found success not only in its home country but also internationally, including in China. It entered Korea’s athleisure market by opening its first 7,800-square-meter store in September 2018. It opened its store in Seongdo, a sports city west of Seoul known for its numerous parks and […]

Webtoons market in South Korea: Expanding into Netflix series, games, and beyond

webtoons market in South Korea

South Korea, renowned for its diverse cultural exports ranging from K-pop and K-dramas to cuisine and beauty products, has another sector gaining global attention: the webtoons market. Webtoons, digital web comics originating from South Korea, have been increasingly popular both domestically and globally. With the digitalization of various industries and the widespread use of smartphones, […]

South Korea’s health functional foods market: becoming daily essentials

South Korea's health functional foods market

Amid South Korea’s aging population and growing health consciousness, health functional foods (건강식품) have significantly influenced the nation’s dietary landscape. Health functional foods (건강식품), as defined by the Ministry of Food and Drug Safety, are dietary supplements containing functional ingredients beneficial or nutritious for the body.  These products are witnessing rapid growth as consumers prioritize […]

Is there a future for AliExpress and Temu in South Korea?

AliExpress and Temu in South Korea

South Korea stands tall among the top ten e-commerce markets in the world. Joining this dynamic landscape are AliExpress and Temu, relatively new e-commerce entities stemming from Alibaba Group Holding and Pinduoduo (PPD), respectively—two of China’s largest e-commerce companies. These platforms aggregate small businesses in China, providing them with opportunities to reach international e-commerce markets […]