How South Korea’s semiconductor industry may become the global leader by 2030

South Korea’s semiconductor industry

As the world advances in the digital era, semiconductors have become the fuel to powering the data-driven economies – much like oil during the industrial economy of the previous century. According to Gartner, the global semiconductor market sales was worth USD 594.96 billion in 2021, a 26.3% increase from 2020. South Korea’s semiconductor industry made up about 19.3% of the […]

Korean Chaebols explained: The family-owned empires that developed South Korea

Samsung is one of the biggest Chaebols in South Korea

When learning about South Korea’s rapid economic transformation, one group of re-occurring characters will be the chaebols (재벌). Chaebols are the large, family-ran business conglomerates that largely dominate the South Korean economy. In 2021, the revenue of the largest ten chaebols, which include Samsung (삼성), Lotte (롯데), and LG (엘지), made up about 60% of […]

A glance into South Korea’s leading consumers: The MZ Generation

South Korea's MZ Generation Consumer Trends

The MZ Generation (MZ세대), a term only used in South Korea, refers collectively to the Millennials (born in the early 1980s to early 1990s) and Generation Z (born in the mid-1990s to early 2000s). People belonging to this generation make up 32.5% of the population as of 2021. In South Korea, Gen Z and Millennials […]

[Webinar] Korea Consumer Insights Webinar

daxue consulting Korea consumption trends webinar

To launch daxue consulting’s 10-year anniversary webinar series, we are sharing our first webinar on Korea market insights! Our Korea consumption trends report will be presented by our Korea research director, Min Chun, and our marketing director, Allison Malmsten. Register for our Korea consumption trends webinar Webinar agenda 0:00 Korea consumer insights, including demographics and […]

South Korea consumer trends report

South Korea consumer trends report

After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop-culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but […]