Leisure Market in China: 6.52 Billion Domestic Trips and an Experience Economy
Updated on August 12, 2026 Chinese residents made 6.52 billion domestic trips in 2025, up 16.2%, and spent RMB 6.3 trillion, up 9.5% (Ministry of Culture and Tourism, via Henan government). Our 2015 article described a shift from brand chasing to leisure and outdoor experiences. That shift is now the main driver of consumption. Leisure […]
How the zoo and aquarium industry in China is overcoming monotony
In the zoo and aquarium industry in China, many parks have been for failing to innovate, mainly relying on animals without offering new experiences to encourage repeat visits. However, those that have transformed into immersive and comprehensive spaces — incorporating hotels, restaurants and attractions — are successfully bringing more people. Download the winter sports market […]