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Skate with Lenovo: from Chinese historical monuments to a “smart” future

On January 27th, 2022, just one week before the Beijing Winter Olympics Games kicked off, a promotional video called “the Burning Ice” (燃冰) has been released by Lenovo, one of Chinese largest technology and electronics brands, which is also becoming increasingly popular due to being the technical sponsor and partner of the Chinese national short […]

Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market

Lenovo global market strategy

Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]

Case study of the laptop market in China | Daxue Consulting

Foreign laptop brands in China

Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital

Branding China

Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital Lenovo is originally a Chinese company, founded in 1984 by Liu Chuanzhi in Beijing. Starting capital of the company was 11 engineers and 200,000 yuan. All 11 founders of Lenovo were middle-aged graduates and members of the Institute of Computing Technology, Chinese Academy of […]