Chinese think Apple is crazy: Apple’s splash-resistant ad goes viral for wrong reasons
At the start of July, Apple published a splash ad (one that appears on screen for a few seconds when an app is launched) on major social media platforms in China including Weibo, Bilibili.com, and 携程 Ctrip.com. The ad featured a man holding an iPhone to his ear in the drenching rain. and the short […]
How foreign cosmetics and skincare brands in China can succeed: China Paradigm transcript #123 with Jean-Philippe Benoist
GED localizes and establishes foreign cosmetics and skincare brands in China. Currently, GED is partnering with about 20 cosmetics brands. Having initially started with offline channels and distribution with SEPHORA, they are now focusing on digital online sales and marketing channels such as RED, WeChat, Weibo, Bilibili, TikTok, Tmall, JD, VIPshop, and others. Their target […]