Strong competition and constant innovation mark Chinese luxury car market

Since China began to produce cars in 2009, the local automotive market rapidly became the largest in the world, even surpassing the US in terms of sales and production. To this day, Chinese luxury car market is still very profitable, worth more than 160 million USD. In Q1 2022, Chinese car brands accounted for 42.9% of […]

Lexus in China: Past success and recent crisis

Lexus in China

In 2019, Lexus in China sold over 200 thousand vehicles, with 25% growth year-on-year. 2019 was the third year that Lexus has a sales growth of more than 20% and was the year in which Lexus sole its millionth vehicle in China. Lexus China’s recent success is reflective of China’s luxury car market, which also […]

Ferrari in China

Ferrari in China

Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]

Focus on Bugatti and Luxury Cars in China

Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]