Ferrari S.p.A. is an Italian sports car manufacturer based inMaranello,Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari road cars are generally seen as a symbol of luxury and wealth.
Ferrari boosted global sales by nearly 12 percent, to a record 3,577 units between January and June in 2011, the company said, with sales revenue climbing nearly 20 percent to $1.5 billion.Asiaplayed a significant role in that year-on-year growth. Ferrari’s sales inChinagrew 70% in 2011 to about 500 vehicles, and its sales in the Greater China region, which comprisesChina, Hong Kong andTaiwan, totaled nearly 800 cars last year, making it the company’s second-largest market after theU.S.According to the report from autonews that Ferrari intends to increase its Point of sales inChinafrom 10 to 15 by the end of next year. This action not only can meet the demand in Chinese market, but also it maintains the good sales trend of Ferrari inChina. It’s worth taking a moment to flag the fact that the price of Ferrari inChinais higher than which in European market due to a series of extra expense, such as Import tariff, bunker surcharge of high-duty cars, sales territory tax. The CEO of Ferrari responsible forChinaarea, Fenech said that it is likely to be the reason why Chinese consumers prefer to purchase Italia 458.
This year the company will celebrate the 20th anniversary of the first car sold inBeijing. To celebrate this landmark, a big permanent exhibition dedicated to Ferrari will open atShanghai’sWorldExpoParkin theItaliaCenterin May. There we’ll present a special series of our 458 Italia model with a special livery, sporting the “longma”, the characteristic Chinese symbol, the legendary dragon-horse, the perfect symbol of Chinese culture and Ferrari. In mainlandChina, Ferrari’s network of 15 dealerships will be expanded to 20 by the end of 2012″. It will increasingly look toward inland markets, tracking the development of western Chinese markets.
This year, Ferrari apologies forChinastunt scandal. Luxury carmaker Ferrari has come under fire inChinaafter one of its cars was filmed performing wheel spins on an ancient city wall in the town ofNanjng. The car was lifted by crane onto the 600-year-old wall, where it performed 360-degree spins, leaving black tire marks on the surface of the historical structure. Local residents are furious that Ferrari was allowed to drive the car on the wall, and that local authorities apparently gave their consent for the stunt, which took place shortly before a planned event celebrating 20 years since Ferrari entered the Chinese market. The event was subsequently cancelled following public outcry when a video of the stunt was posted online. Nanjing Cultural Relics Bureau Captain Wu Jing told the BBC: “No enterprise or individual is allowed to use the city ramparts inNanjingfor commercial purposes.
Also in 2012, Ferrari introduced new Ferrari 458 Special Edition forChinamarket. The special 458 is themed around the dragon to celebrate the Chinese Year of the Dragon and only just 20 were be made. The new luxury sport car is painted in ‘Marco Polo red’, swaddled in a ‘dragon’ livery with gold imagery and black stripes. The ‘Start’ button is identified in Chinese and it even further sexed up by gold alloys. The vehicle is supposed to pay some homage to Chinese culture, the bloody rich Chinese car buyers will love, and 20 cars will no doubt sell out in a second.