Automotive industry in China: How carmakers compete for first place

Electric cars in China

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

Volvo China is facing challenges despite prospering in Europe

Volvo in China

Volvo in China  China makes up 20% of Volvo’s global sales. Volvo’s retail sales are the highest in Europe (50%), followed by China, and the US (15%). The best-selling car line is XC-models (56%), which include SUVs cars, followed by V-models (29%), which include medium-sized and large cars, and S-models (15%), which are sedans. In […]

Ferrari in China

Ferrari in China

Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]

Market analysis on Smart cars in China

Kobe Bryant smart cars

Market analysis on Smart cars in China To know more cars in China Smart, cooperation of Mercedes and Swatch, has been entered the market since 1998 in European countries. The innovative concept of the mini-sized vehicle quickly captured the market of young and fashionable people. It has a huge influence in China. Our focus today […]

Market Research on Cars in China

Market Research on Cars in China China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, Chinese consumers` interest in products that were previously out of their reach, for example cars, […]

Market research on cars in China

China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a dynamic, burgeoning middle class. As incomes in China have risen, so have Chinese consumers` interest in products that were previously out of their reach, for example, cars. In 2013, car sales […]

Audi China : analysis of a successful strategy

Audi China

Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]

Focus on Bugatti and Luxury Cars in China

Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]

Market research: Automobili Lamborghini’s and luxury cars in China

Market research: Automobili Lamborghini’s and luxury cars in China More about luxury cars in China. Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in northeastern Italy. There, it manufactures some of the world’s most sought-after super sports cars. With this year’s presentation of the best-in-class Aventador LP 700-4 at the Geneva Auto Show, […]

Research: China’s growing demand for foreign luxury cars

Despite a recent decline in China’s car exports, its domestic automotive market continues to grow, especially in the premium car segment. The country’s total June car exports amounted to only 84,000 cars, one-fifth fewer than the same period last year, but this drop was accompanied by an 11% increase in cars sold in the domestic […]