Cars of Bentley in China, a Market Analysis

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Cars of Bentley in China, a Market Analysis

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Bentley motors was founded by W.O. Bentley in 1919 when the first Bentley engine burst into life at new street mews, London. Then W.O’s company went from strength to strength through the 1920s, with an evolving series of acclaimed motor cars and a parade of racing triumphs to prove their outstanding performance. Located in Crewe, England since 1946 and owned since 1998 by Volkswagen AG, Bentley Motors is dedicated to making responsive and powerful Grand Tourers with the stamina to cross continents at pace, and drive in refined comfort and style.

Market Analysis of the Chinese market of Bentley

Bentley in ChinaBentley entered China market in 2002. With a rapid developing speed, it has established stores and museums in over 20 cities in China inclusing Beijing, Shanghai, Nanjing, Shenzhen and so forth. With soprt cars GT, GTC and cars CFS, pricing from 3 to 18 million, Bentley has become one of the most expensive cars on the luxury car market in China. In 2011, Bentley has kept over thousands of cars in China, making China to be one of its most important markets in the world. As is indicated by a recent China market analysis, the sales is 815 in China in the year 2010, which takes the third place of Bentley’s market. In 2011, Bentley finished its objective of selling 1000 cars just in September. Now, Chinese market has become the second largest selling market of Bentley, only after the United States.

Bentley’s Main Competitors in China: Maybach, Bugatti, Aston Martin

Bentley faces greatest threat from other world-renowned manufacturers of cars and SUVs, especially from Maybach, Bugatti and Aston Martin, who also own great popularity and reputation all over the world. Bentley is now world famous and has its own market share inChinahigh-end car consumers, but its competitors are also vey powerful and it seems that Bentley is still striving hard to rival all these competitors.

The Maybach marque has a remarkably distinguished heritage. The company was originally founded in 1909 by Wilhelm Maybach with his son Karl Maybach acting as director. More than 100 years ago, Wilhelm Maybach built a car that pointed the way towards the modern era. His Opus No.1 went down in history as the first Mercedes, and he is still remembered as the “king of the design engineers”. Now Maybach has realized its ambition in a way.

The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have enthralled the public and spawned a virtually boundless passion in those fortunate enough to own such automotive works of art.

With nearly a century of history, Aston Martin has developed into an automotive icon, a brand synonymous with luxury, heritage and authentic craftsmanship. Alongside these core values it comes to passion, passion about the cars we produce and a passion shared by our enthusiastic owners. All of our models are, and will continue to be hand-built and bespoke, using high technology processes within a very modern environment.

Edited by Amy Wang from Daxue China consulting.

Picture source: bing

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