China’s new-home sales have halved since their peak: what it means for developers and home brands
China sold 1.79 billion square metres of new homes in 2021 and 881 million in 2025, and sales kept falling in 2026, reshaping demand for developers, agencies and the brands that furnish Chinese homes.
Infant milk powder in China: a shrinking market where Chinese brands lead and foreign brands regain ground
Chinese brands have led infant formula since 2020, but as births fall and Feihe clears distributor stocks, Aptamil, Friso and a2 are growing again through premium science and lower-tier city stores.
Vichy in China: how the first pharmacy skin care brand lost its lead and found a role in scalp care
Vichy built pharmacy skin care in China, then lost the category to La Roche-Posay, Avène and Winona; scalp care has since become its main growth area.
Inoherb in China: how a Chinese herbal skin care pioneer lost ground in the Douyin era
Inoherb helped build Chinese mass skin care in the 2000s, then fell behind as beauty moved to Douyin; its story is a useful check for anyone assessing a Chinese brand.
China’s organic food market: Navigating scale, regulation, and the trust premium
Organic food refers to agricultural products produced under a strict regulatory system. This system strictly prohibits the usage of synthetic pesticides, chemical fertilizers, and genetic engineering. In China, organic food is entering a more established, commercially viable phase. Stricter regulations have strengthened the credibility of China’s organic food market. Meanwhile, rising demand for safer, higher-quality […]
China’s electronics buyers: how the trade-in subsidy pushed 91 million phones and digital devices
Chinese consumers once went online to find cheaper electronics; in 2025, a national subsidy paid part of the price and reshaped when and how they buy.
Oat milk in the APAC: diverse entry strategies and market maturation
The global oat milk market reached approximately USD 2.52 billion in value in 2022 and is forecasted to grow to USD 6.09 billion by 2032. While oat milk initially gained popularity in the West, it has now expanded into the APAC region. Global brands such as Oatly and Alpro have entered various APAC markets through […]
Focus on Cornell in China
The Ivy League in America is composed of 8 famous universities in northeast America: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University and Yale University. They are all famous, and enjoy a high reputation in academics. Among them, Cornell is the youngest, the only one that was set […]
Focus on Stanford in China
Stanford University, whose formal name is Leland Stanford Junior University, is one of the world’s best universities. It was set up in 1891 by Leland Stanford in memory of his son who died early, and is located in Stanford, near San Francisco. With an area of 35 kilometers, it is the second largest university in […]
Focus on Cambridge in China
Located in Cambridge, England, the University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. Cambridge is a member of the Russell Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top […]
A complete guide to cosmetics distribution channels in China
China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]
China Paradigm 123: Representing niche beauty brands in China
We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]