Rolex in China: why the crown is taking control of retail and resale
Updated in October 2026. First published in September 2019. Rolex in 3 figures CHF 11.0 bn Estimated Rolex sales in 2025, up 4% (Morgan Stanley and LuxeConsult) 32.9% Rolex share of Swiss watch retail value in 2025 USD 229 m Certified pre-owned sales in Q3 2026, up 61% (global estimate) There is a saying in […]
Affordable Luxury in China: Why value-led luxury is winning
Affordable luxury in China is not about compromise, but about credibility. Consumers seek status, quality, and brand recognition, and clear justification for higher prices. As Chinese luxury buyers grow more discerning, they prefer products that blend credible design, practicality, social value, and reasonable pricing. The ‘old-money’ fashion trend （#老钱风） has gained significant popularity in China. […]
Riding the experiential retail trend: Inside Nio and Huawei’s neighbourhood stores in China
Experiential retail is the focus on establishing a captivating and shareable experience for consumers once they enter through the doors. Experiential retail differs from traditional retail in that its main goal is to prioritize customer engagement and senses – not sales. Businesses in China are no stranger to the world of experiential retail; they work […]