Walmart in China: Market entry case study

Walmart was founded in the United States by Sam Walton. It has now grown to be the largest retailer in the world with over 11,200 stores across 27 countries. Walmart entered China in 1996 with its first location in Shenzhen. By adapting its’ business model to cultural differences and sourcing locally, Walmart China was able to […]

Wines from Champagne in China

Champagne: the king of wines The word Champagne means joy, happiness, and laugh. Wines from Champagne are the proud of French people. They are used for celebration and are known as ‘the king of wines’ for its luxury, attracting, and romantic characteristic. There is no other wine that can match their mysteriousness. Champagne has strong […]

Market study: Luxury brands In China

Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued  for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]

Wine in China: Wine from Rhones Valley in China

Rhones Valley: where French wines originate Rhones Valley, located in southeast France between Lyon and Provence, is the place where French wines originate. The production area is a long, narrow valley with a length of about 200 kilometers. Due to the differences in climates and the soil, the production area is subdivided into the north […]