6 common mistakes when entering the Chinese market and how to avoid them

Chinese market

The Chinese market is understandably an attractive target for foreign companies. China’s GDP has shown significant growth, increasing from US$1.21 trillion in 2000 to US$14.28 trillion in 2019. Comparing this to other world economies, China exceeds Germany’s GDP of US$3.86 trillion (2019) but still falls below the US GDP of US$21.43 trillion (2019). Private consumption […]

Wines from Champagne in China

Champagne: the king of wines The word Champagne means joy, happiness, and laugh. Wines from Champagne are the proud of French people. They are used for celebration and are known as ‘the king of wines’ for its luxury, attracting, and romantic characteristic. There is no other wine that can match their mysteriousness. Champagne has strong […]

Market study: Luxury brands In China

Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued  for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]

Wine in China: Wine from Rhones Valley in China

Rhones Valley: where French wines originate Rhones Valley, located in southeast France between Lyon and Provence, is the place where French wines originate. The production area is a long, narrow valley with a length of about 200 kilometers. Due to the differences in climates and the soil, the production area is subdivided into the north […]