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Exploring the thirst for drink collaborations in China

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China’s beverage market is highly lucrative, with revenues projected to reach 504.1 billion RMB in 2023. It is also estimated to achieve an annual growth rate of 9.91% between 2023 and 2027. The market has evolved from primarily tea and traditional drinks to a multifaceted industry that encompasses a wide range of products, including carbonated […]