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How this Chinese coffee brand is saving the monkeys

On 11 November, Yong Pu Coffee and Ant Forest declared their Double Eleven campaign, “Hou Xiang Jian Ni” (“猴想见你”, a wordplay on “really want to see you” in Chinese). Yong Pu launched a limited “forest-flavored” edition. This coffee is dedicated to the conservation project of the black snub-nosed monkey in Yunnan Province. Through “matchmaking” monkeys, […]

An “East-West” Exchange organized by Tmall Global

Tmall

On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

FILA asks Chinese who are today’s idols

FILA in China

On June 28th, FILA’s new campaign 《对话》 (Conversation) and its Weibo hashtag #一个时代的偶像# (#The Idols of Our Time) was released and soon became a hot topic. By 5th July, this topic was read 460+ million times and discussed 456,000+ times (including 155,000+ posts with the hashtag). With this ad, the brand celebrated its 110th-anniversary using […]

Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users

Xiaomi’s campaign targeting women

On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往,生生不息 An Endless Life with a […]

Huawei’s social experiment showering strangers with compliments

Huawei’s social experiment showering strangers with compliments

In its most recent campaign, Huawei is challenging China’s reserved culture by encouraging strangers at bus stops to exchange compliments through their Vision TVs. On 21st May 2021, Huawei released a commercial for its smart TV Vision V Series, 赞美始发站 Station of Compliments. But the commercial was no standard campaign; it was Huawei’s social experiment. […]

Jissbon releases the first Chinese condom ad from the female perspective

Chinese condom ad

On the eve of 520, Jissbon, a condom and sexual health products company, launched a Chinese condom ad #用你的极肤爱我 (Love Me with Your SKYN) on various channels through its official accounts. This campaign is the sharpest ad tackling condoms recently. Most importantly, it is told from the female perspective. Jissbon is a Chinese subsidiary of […]

Luckin Coffee partners with famously unenthusiastic foreign pop idol, Lelush from Russia

new Russian idol in China

On May 10th, Luckin Coffee, a tech-forward domestic coffee chain, officially announced a new collaboration with one of the most talked about idols in China, Lelush (利路修). Luckin released a video entitled “Luckin YYDS” via their social media, where Lelush was seen with his Japanese competitors Hanyuda Amu (はにうだあむ) and Liu Yu (リュウユ) for Produce […]