How established brands continue to attract young consumers in Hong Kong

Since the pandemic, the total retail sales of consumer goods in China have been greatly affected. From January to May 2022, the total retail sales of consumer goods amounted to 17.2 trillion yuan, a year-on-year decrease of 1.5%. The local epidemic has spread in many places, affecting most provinces in the country, and the operation […]

Three years later, Dolce & Gabbana is still struggling to regain popularity in China: This is what we can learn from it

Dolce & Gabbana in China

In November 2018, Dolce & Gabbana released the promotional film “Eating with Chopsticks“, which was considered a major miss in representing Chinese culture, leaving many viewers feeling disrespected and mocked. The video was of a Chinese girl awkwardly using chopsticks to taste “super-size” Italian dishes. Whether it is the arrogant “Chinese pronunciation” in the film, the […]

The strategy behind the colossal rise of Decathlon in China

Decathlon in China

Decathlon is both a manufacturer and retailer of sportswear and sports equipment based in France. Shipping worldwide, it is the largest sporting goods retailer in the world with 1,696 stores in 59 countries as of December 2020. Among them, China represents a massive market for the company. Present in China since 2003, Decathlon had 313 […]