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How to leverage WeChat in China

How to leverage WeChat in China What is WeChat—The new king of Chinese social media WeChat, 3-year-old mobile messaging service social app called Weixin in Chinese, is owned by Chinese tech giant Tencent. It had 272 million active monthly users when the latest figures were released in November last year, and its popularity keeps growing […]

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Exploring the sauce and condiment market in China: How Chinese consumers view Western sauces and their evolving preferences

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