INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z
On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]
Social media: high culture’s new advertisement front for Chinese museum visitors
How to attract Chinese museum visitors using social media? The number of Chinese museum visitors is growing fast, with the average growth rate of around 55% from 2006 to 2015, along with the rekindled art market, according to Daxue Consulting. Xinhua News Agency (新华社), the official press agency of China, finds that museums have ranked as […]