Branding: Chinese luxury watch market
Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]
Translate brand names into Chinese
Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]
Sinonym about naming in China
Sinonym about naming in China This article has been provided by Sinonym team in China. Sinonym is naming consultancy which offers an unique method and expertise on naming process in China. The Sinonym system aims to provide peace of mind that the chosen name is high potential and low risk. Its approach uses a time-tested system for generating and […]