TMall Heybox app: Unwrapping the secret behind successful new product launches in China

TMall Hey box app

As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]