The Biscuit Market in China: Localizing flavors and nutrition to gain market share
China’s biscuit market has strong potential to develop especially for foreign brands. The total sales of the biscuit market in China is expected to exceed $11.8 billion US by 2023. Though the market is small compared to the west, it is one of the fastest growing snack segments in China. To enter the biscuit market […]
Sensory analysis in China
It is easy for a market researcher to define if consumers like a product or do not like it. However, it is quite difficult to understand why. This is probably because while most people accept or reject a product based on its sensory characteristics, they fail to distinguish one sensory characteristic from the others or […]