Traditional retailers grapple with the rise of premium supermarkets in China
Chinese supermarkets are undergoing a shift towards providing premium shopping experiences. Formerly recognized for affordability and practicality, they now prioritize elevated customer interactions. This includes a careful curation of products to cater to the preferences of affluent Chinese consumers, offering a diverse selection of imported goods and specialty products tailored to local tastes. Download our […]
Private labels in China are a valuable tool for attracting mid-to-high-income consumers
Few brands produce and market their products to customers directly. The majority of retailers, both offline and online, purchase their goods from suppliers. This is when private label products come in. A private label, also known as a private brand or private label brand, is a product that is produced and marketed under the name […]
Sam’s Club in China: Case study on successful Digital Marketing
Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]
Daxue Talks transcript #25: AI and big data in retail in China
Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]
Daxue Talks transcript #24: The 2019 challenges in retail in China
Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]
Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Podcast Transcript #77: Promote the effective development of premium retail brands in China
Find here the China Paradigm 77. In today’s interview, we have a comprehensive perception of how to promote the premium retail brands in China, to what extent should foreign luxury watches in China balance the online and offline marketplace, and why customer service in the Chinese retail market is the most important to increase sales. […]
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
Podcast transcript #52: How retailers in China should prepare for the revolution of the industry
Find here the China paradigm episode 52. Learn more about Olivier Tollet’s story and how retailers in China need to prepare for the revolution of the industry. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a China market research company and its China marketing podcast, China Paradigm. […]
Outlook of the Retail Industry in China: View Trends and Analysis
In 2015, Chinese consumers spent US$1.97 Trillion (CNY12,986.7bn) on online and offline retail shopping, up to 9.5% from 2014 and 69.7% from 2010. However, growth in the retail industry has been decelerating as consumers become more conservative in spending in the current economic uncertainty. The rapid rise of Chinese stocks in the first half of […]