Sam’s Club in China: Case study on successful Digital Marketing

Sam's Club in China Case Study

Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]

Daxue Talks transcript #25: AI and big data in retail in China

big data retail

Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]

Daxue Talks transcript #24: The 2019 challenges in retail in China

challenges retail China

Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]

Daxue Talks 6: How to Drive Tmall traffic

traffic on Tmall

How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]

Supermarkets and Hypermarkets in China: A revolution yet to come | daxue consulting

Grocery retail industry in China

How is the supermarket and hypermarket industry in China currently performing? Supermarkets and hypermarkets in China are becoming more and more prevalent. A supermarket is a large form of the traditional grocery store: a self-service shop offering a wide variety of food and household products, organized into aisles. A hypermarket, on the other hand, differs […]

Outlook of the Retail Industry in China: View Trends and Analysis

In 2015, Chinese consumers spent US$1.97 Trillion (CNY12,986.7bn) on online and offline retail shopping, up to 9.5% from 2014 and 69.7% from 2010. However, growth in the retail industry has been decelerating as consumers become more conservative in spending in the current economic uncertainty. The rapid rise of Chinese stocks in the first half of […]