How Rhode in China is booming without a market entry
On May 28th, 2025, e.l.f. Cosmetics acquired Rhode, the minimalist skincare brand founded by Hailey Bieber, for a reported USD 1 billion. While the acquisition signals Rhode’s strong performance in the U.S., its presence, or more accurately, absence, in China is an equally fascinating story. Despite no official launch, Rhode has quietly become a cult […]