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How to Sell on Tmall: Success Strategies for Tmall Store Optimization

Tmall store banner Daxue

Tmall (天猫), a dominant player in the booming China e-commerce, is a premium online marketplace established in 2008 by Alibaba Group. Unlike its sister platform Taobao (淘宝), which leans towards individual sellers, Tmall focuses on established brands and authorized retailers, offering a more curated and trustworthy shopping experience for Chinese consumers. By 2023, Tmall’s net […]

Daxue Talks 60: Third-party laboratory cooperation with manufacturers and buyers in China

Third-party laboratory

Third-party laboratory in China In this China business vlog Mathieu Chavant, senior Manager at TÜV Rheinland Greater China, talks about the third-party laboratory, certificates, and declarations to sell in China with the focus on heavily sourced products during COVID-19. Jump to the questions: 00:26 What are the common mistakes when checking the certificate of a […]

Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?

How to Drive Tmall traffic

Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]

How to sell Wine to Chinese consumers?

how to sell wine to chinese consumers

To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]

Online research: How to sell on Wechat?

online marketing china

Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]

How to sell wine to Chinese consumers?

how to sell wine to chinese consumers

How to sell wine to Chinese consumers? In 2013, on a per capital basis, China became the biggest consumer of red wine, overtaking France and Italy succinctly. However, although there is a growing demand, selling wine has become a real challenge, and adequate knowledge of Chinese typical habits and perception on the wine have been […]

Food Exhibition in China

food exhibition in China

Food Exhibition in China Food is traditionally an important part of Chinese culture. Middle class families usually have 4-5 different meals for lunch and 7-9 for dinner, so each member can taste the whole range of dishes. This love and interest for food and the fast growing economy of China lead to increasing number of […]

The market for sport clothes in China

Li Ning

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

Entry of Xbox, Nintendo and PlayStation in China

Playstation in China

Entry of Xbox, Nintendo and PlayStation in China In January 2014, China has lifted a 14-year-old ban on foreign gaming consoles: based on the concern that it might have negative impact on children, the ban was lifted within Shanghai’s free-trade zone, and consoles, can now be sold all across Mainland China. Our focus is on […]