Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
[Podcast] China Paradigm 49: The keys to a successful digital strategy in China
In this episode of China Paradigm, Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights to run a successful digital strategy in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China […]
5 tips to success in your SEO in China
5 tips to success in your SEO in China SEO in China has become part of any decent digital marketing strategy these past few years to improve your brand awareness, as well as your e-reputation. In a country where there is a 45% internet penetration rate and where trust is everything, there is little room […]