Jissbon releases the first Chinese condom ad from the female perspective
On the eve of 520, Jissbon, a condom and sexual health products company, launched a Chinese condom ad #用你的极肤爱我 (Love Me with Your SKYN) on various channels through its official accounts. This campaign is the sharpest ad tackling condoms recently. Most importantly, it is told from the female perspective. Jissbon is a Chinese subsidiary of […]
Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China
The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences differ. In 2017, China’s female population was 679 million. This leaves many opportunities for feminine hygiene brands. However, the obstacles are numerous. Daxue Consulting gives an overview of the obstacles […]