What are the key drivers to success on Chinese B2C Market? (2/2)
Tmall VS. Shangpin Tmall Tmall, spun off from Taobao into a separate business in 2012, is the largest B2C e-commerce platform in China. The site stocks over 70,000 Chinese and international brands and sells almost everything from socks to laptops. According to the Alibaba Group, Tmall’s gross merchandise value exceeded 100 billion RMB in 2011 […]