Marketing strategies of foreign cosmetics brands in China
Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]
Market Study: Shiseido in China
Shiseido is one of Japan’s largest cosmetics manufacturer that has been in operation for centuries. With strong growth in domestic and international markets, particularly in emerging countries such as China, the development of the cosmetics industry is becoming more promising. In its medium-term management program, Shiseido in China is proposing every year a new strategy, […]