How China’s footwear industry is coping with shifting consumer preferences
Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]
Market potential: Baby shoes market in China
Market potential: Baby shoes market in China Market potential in China: 18 million new-born babies each year European producers have been looking for markets with a big number of potential consumers. For manufacturers of baby shoes, which market seems the most attractive? Most likely it is a country with high birth rates or large population. […]