How China’s footwear industry is coping with shifting consumer preferences
Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]
China’s luxury shoes market: Chinese women still favor Western brands
Despite a slowdown in China’s overall luxury market, a plummeting stock exchange in 2015 and prediction of a prolonged bear market, some luxury brands’ executives remain optimistic about the luxury industry. Michele Norsa, chief operating officer of Salvatore Ferragamo, affirms that “the mood if you look at different categories, is still of growth.” Figures also […]