Herborist in China: how a herbal beauty pioneer found growth again on Douyin
After a long slowdown, the Chinese herbal skin care brand returned to growth through its own Douyin livestreams and a single hero product, a model its owner admits may be hard to repeat.
China’s skin care market: Chinese brands lead, and global brands compete on proof
Chinese brands now hold the majority of China’s cosmetics market, yet the strongest international brands are growing again by bringing clinical proof, luxury and local innovation.
Market analysis: Garnier in China
Garnier, named after Alfred Amour Garnier, the French chemist, was founded in 1903 when Garnier invented a hair washing product using plant extracts. Later the brand was bought by L’Oreal Paris, and became one of the brands of L’Oreal Group. Currently, it is the second largest brand in L’Oreal. Despite its great success, Garnier still […]