Bubbles, AI, and health-awareness: driving forces in the soft drinks industry in China
The soft drinks industry in China is extremely popular. As of August 2023, it generated a revenue of more than USD 37.2 billion (RMB 266.8 billion) and it’s projected to reach more than USD 41 billion (RMB 294.1 billion) at the end of the year. The market is also characterized by a very high production […]
From Genki Forest to Chi Forest: a Chinese soda brand planning to become the “Coca-Cola” of China
Founded in 2016, Chi Forest (previously known as Genki Forest) is a Chinese soft drink brand that specializes in sparkling water and instant tea. It is also renowned for its low-calorie, low-sugar products, catering to the Chinese Generation Z and Millennials, who seek healthier consumer options. Being only 7-year-old Chi Forest became the fastest-growing beverage brand in […]