China’s tennis market: The fashion and frenzy behind the world’s second-largest tennis base
Racquet sports are one of the fastest-growing sport categories in China, and tennis is taking the lead. China’s tennis market has seen continued growth, bolstered by both celebrity and fashion. While the “Li Na effect” first sparked national interest in the 2010s, Zheng Qinwen’s recent triumphs have injected new momentum. This growth is proving more […]
Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
American football in China
American football in China Starting from scratch in China China might not be the market that most sports fans associate with American football. The game is seen as very complex by Chinese fans and kids don’t play it in China. Moreover, the term ‘football’ here mostly equals to European soccer. Still, there are great opportunities […]
Market research: Gambling in China
Market research: Gambling in China On July 12 and 13th, Chinese police arrested 108 individuals it accused of operating gambling rings around the 2014 FIFA world cup. Authorities declared asset seizures of about 18 billion RMB ($2.9 billion at the time). Reports have suggested that this is a fraction of the total amount of money […]
Market research: Tennis in China
A General Landscape of Tennis Development According to a market research on audience rating, following football and basketball, Tennis has steadily become the third most popular sport for Chinese spectators to watch on television. Let’s look at the numbers: 30, 000 established tennis courts and a roughly estimated 14 million tennis professionals and enthusiasts are in […]