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Market strategies for foreign sustainable food startups in China

foreign sustainable food startups in China

In the 60s, Chinese people consumed on average 5kg of meat a year. After the launching of Deng Xiaoping’s reforms, those numbers grew fourfold, hitting 20kg per person. By 2015, the per-capita meat consumption reached 48kg. According to the Insight on Plant-Based Meat Industry White Paper, China’s per capita consumption of meat equals now that […]

The Next Chinese Start-up

Chinese Start-up

With the big groups on the scenes such as Taobao, Xiaomi, Baidu etc. It is easy to forget that several Chinese Giant Companies  started from scratch. The Background of the Chinese Start-up With the development of Chinese economy, venture investment industry has ushered in the boom. Over the past decade, especially in the nearly five […]