Daxue Talks 89: Online strategies for fashion brands in the Chinese market


In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

5 Things everyone gets wrong when starting a business in China

starting a business in China

Starting a business in China is a brave and bold move. It requires sacrificing an average of 70 hours a week for several years. This, in essence, is what most startups fail to recognize. Success doesn’t come overnight. So, if you are looking to open a new chapter in life and start a business, here […]

Sinonym about naming in China

Sinonym about naming in China This article has been provided by Sinonym team in China. Sinonym is naming consultancy which offers an unique method and expertise on naming process in China. The Sinonym system aims to provide peace of mind that the chosen name is high potential and low risk. Its approach uses a time-tested system for generating and […]