“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing
A vivid example of a company using nostalgia marketing (read more about nostalgia marketing) is the collaboration between the Shanghai milk candy brand White Rabbit (大白兔) and Summer Palace (欧和园).These local and popular brands collaborated for the first time and launched a product with a series of candy gift boxes called “The Summer Palace x Big White Rabbit”, “Ji Tu […]
Kris Koeller – pictures of China
The following are some beautiful pictures of China, taken by an American named Kris Koeller. This post is a break from our usual economic and business news flow. This reminds us that China is also an amazing place for tourism. The first five pictures were taken in Beijing and the rest of the pictures were taken […]
Market study: Aman resorts in China
Aman Resorts is a luxury hotel group focusing on unique hotels. It operates in 15 countries around the world. Aman Resorts was founded by Adrian Zecha in 1988. In China there are currently two locations, one at the Summer Palace in Beijing (北京) and the other one in Amanfayuan in West Lake in Hangzhou (杭州). Aman […]